Sephora launches new Digital Smart Store in Paris

Sephora takes digital leap in paris

Sephora opens a revolutionary new small store design with a big digital punch featuring virtual shopping baskets and rapid, convenient home delivery or click and collect. It has massive ROI potential to lower store operating costs while engaging mobile-oriented consumers. Connected Retail delivered the technology behind this amazing new shopping experience.

Sephora opens the doors to the its exciting new concept Sephora Flash 3.0 digital smart store in the center of Paris on Rue de Rivoli. Check out the cool Google virtual walk-thorugh here. This stunning, glassy, glossy new store concept is compact but offers a massive product catalogue through intelligent digital tools. Shoppers use our virtual basket (panier digital)  to collect items for purchase that are then conveniently delivered to their homes, offices or picked up back at the store.  The press response from the preview in France has already been strong, see some links below. We are really proud to have been a major player in bringing this idea to the real world and in great partnership with our friends at Atos/Worldline.

Sephora New VIrtual Basket Concept 3.0 Store web coverage:

* LVMH Website

Yahoo News (English)