Is a digital takeaway worth more than selling a product?

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As we know, most stores are designed to convert sales of products to customers. But how many people actually buy something as a result of a store visit? Depending on the products, it could be 20% (maybe online is 2% for similar range) or less. Even if your store exceeds that, chances are you still have a lot of people leaving empty-handed. 

So why not offer them a relevant digital takeaway?