We have been developing and enhancing the Command Centre and back-end systems for more than five years, investing more than 100 man-years to create a high performance, reliable and secure platform. Our sophisticated, state-of-the-art software allows for complete content and asset management, detailed product ranging, pricing and merchandising, complete consumer interaction tracking and reporting – as well as endpoint unit management.
Consumers are demanding the relevant, convenient and seamless experiences they can get online from the likes of Amazon inside busy physical retail locations. It’s a big challenge. Connected Retail can help brands fight for consumer attention with a range of solutions – from enhanced digital signage to endless aisles to smart wayfinders and immersive promotions. These capabilities can be combined with payment to allow for an end-to-end, self-assisted shopping journey. We can integrate with existing data sources and feeds, as well as create new, custom applications.
The mobile phone is the centre of many consumer’s personal shopping toolset. We can create interactions that help consumers find products using in-store technology and then send that data over to their smartphones for later action. Data can also be sent from phones to in-store units to streamline personalization. Chatbots further offer new capabilities to keep consumers engaged in and beyond the stores.
It is essential to bring your staff along on the digital adventure. Staff can sell more alongside digital tools with shoppers. They can use the digital tools to keep up with the ongoing information flow and new product introductions. Staff solutions can further be integrated into customer service operations to bring products to the floor and manage returns.
THE COMMAND CENTRE
Control all digital in-store touchpoints
The Command Centre is the always-on portal that enables visibility and management across all the digital endpoints in your store network, in your owned stores, in partner locations, at pop-ups or consumer mobiles. The system allows for collaboration between global, regional and local brand management and store sales teams to get the right content in front of consumers at the right time.
Track Every Consumer Interaction
The Command Centre collects data from the field and can pull it all together into a set of reports showing what products are interesting, in baskets and sold. Understand what products are popular and what upsells are generating increased sales. You can also compare how stores are gaining value from digital tools and use this insight to spread best practices.