Retail is a Tech Battlefield co-written with GDR Creative Intelligence.
Today, brands have to be retailers and tech companies as they compete to innovate across all channels. Keeping a grip on store networks is a challenge in itself; running flagships, stores, concessions and pop-ups. But brands now face the added pressure of competing on technology; working out where to invest and how to keep up – with tech companies as well as each other. This report will break down the tech battlefield on which brands find themselves fighting, and present a model of how a network of agile stores can secure victory.
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