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transformed Volkswagen New Multivan
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European countries
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of Europe’s biggest fashion cities
With the Connected Retail tour, we are going the extra mile to bring the same dedication, passion and excitement to our partners as they bring to their stores. As of summer 2022, our sales teams took to the road in two transformed Volkswagen New Multivan to connect in-person with store owners and industry experts across Europe.
Connecting the physical and digital worlds
The Connected Retail tour bridges the physical and digital worlds of retail more than ever before. The vans are a representation of how the virtual world can expand physical space, creating more room for growth and making new connections.
“We are really excited to now take Connected Retail to the heart of our partners' businesses - thanks to our partnership with Volkswagen Commercial Vehicles. The partnership allows us to further localise our efforts and meet our partners where they are: in and around their store.”
Dr Carsten Keller
VP Direct to Consumer at Zalando, Managing Director at Connected Retail
The Connected Retail tour has been made possible by the proud partnership between Volkswagen Commercial Vehicles and Connected Retail by Zalando.