UVR Berlin & Their Jump To Digitalize
Founded almost thirty years ago, UVR Berlin began with one man who handmade clothes and sold them in local Berlin shops. Soon, Udo Aydt’s garments became an entire collection of fashionable, sought-after items. Now, UVR Berlin has locations in Berlin, Hamburg and Hannover. But as physical stores began to close in early 2020 due to Covid-19, UVR Berlin needed a solution — and fast. Through researching how to make the inevitable jump from physical to digital, UVR Berlin came across Connected Retail by Zalando, an omni-channel solution that would prove beneficial to UVR Berlin both physically and digitally, through the pandemic and beyond.
"Before Corona, UVR Berlin generated a very small part of its revenue through online sales channels. The pandemic forced us to expand our online sales and now they are performing really well. We are generating an ever-increasing share through online orders. And the trend is continually rising.”
Anna Schieber, Deputy Managing Director and designer
The Benefits of Embracing Change
As a Connected Retail partner, UVR Berlin now has access to millions of fashionable, shoppers online. UVR Berlin’s Deputy Managing Director and designer Anna Schieber explains that “Before Corona, UVR Berlin generated a very small part of its revenue through online sales channels. The pandemic forced us to expand our online sales and now they are performing really well. We are generating an ever-increasing share through online orders. And the trend is continually rising.”
And the truth is, even as stores begin to open up again, the trend does continue to rise. Online shopping has reached whole new levels of convenience, ease and speed. UVR Berlin is taking advantage of this by selling both their own brand’s private label and other brands through Connected Retail. Anna believes that “Marketplaces are becoming more and more important and are big players that cannot be bypassed if you want to grow.” Now, UVR Berlin is growing everyday both physically and digitally. With Connected Retail, UVR Berlin is able to offer the entire range of their in-store products online while selling directly from their physical stores and retaining full control over their brand, stock and prices.
orders per day from flagship store
Words of Wisdom
In the future, UVR looks forward to continuing to build their brand and business online. “Partnering with Connected Retail definitely makes sense and can be quite lucrative. But you don’t have to offer your entire assortment,” they explain, “only brands that have a good mark-up or you assume will perform well on Zalando.” UVR Berlin’s decision to partner with Connected Retail is proving to be not only a quick fix to pandemic store closings, but a long-lasting solution to the permanently changed retail landscape.